Meet Our Founder


Kecia Chantel has spent her life and career helping others improve their quality of life as an Occupational Therapist. In 2014, she began to touch people’s hearts and souls once again. This time around, it was through her beautiful, hand-crafted jewelry.  What started out as a hobby, has since evolved into a wildly successful business that continues to grow. Her loyal customers (whom she affectionally refers to as her “cousins”) always eagerly anticipate her new jewelry launches online.

Kecia’s motto, “Let your jewelry tell the story” encourages the consumer to choose a piece that resonates with them and gives the public a peek into their personalities. Each item is lovingly created with gorgeous, high quality materials. Many sets feature a charm that speaks directly to the buyer. These adornments are designed, not just as accessories, but also as a way to encourage and empower the wearer.

Zuri Beads offers beaded bracelets, bangles, and other jewelry items for men, women, and children. While they can be worn as daily, “go to” pieces, custom pieces may also be ordered for special occasions such as weddings and fundraisers. Crafting her stunning jewelry allows her a creative outlet from the rigors of a traditional occupation. As a serial entrepreneur, Kecia is a creative visionary who is highly adept at organization and task management. She has a passion for helping others navigate entrepreneurship and motherhood. She was recently a member of the Greenwood Week Planning Committee where she served and supported community members with various business start-up areas.  She is also the proud mother of two beautiful boys. She finds herself wearing many hats each day, and completely loving her life and what she does.

 Kecia’a ultimate goals are to make Zuri Beads a household name and continue to provide gorgeous pieces that put a smile on her customers’ faces. In addition, Kecia is looking forward to helping others, becoming a published author and business start-up consultant in 2021.